This just in! The Pantone Color Institute has released its 2019 Color of the Year: Living Coral. Vibrant, yet mellow, Pantone 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment - a natural fit for your garden center’s plant and decor offerings.
In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, consumers are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of Living Coral welcomes and encourages lighthearted activity. Symbolizing the innate need for optimism and joyful pursuits, Living Coral embodies our desire for playful expression.
Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media, represents the fusion of modern life. It emits the desired, familiar and energizing aspects of color found in nature. In its glorious yet more elusive display beneath the sea, this vivifying and effervescent color mesmerizes the eye and mind. Lying at the center of our naturally vivid and chromatic ecosystem, Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color.